Co-branding
The Hybrid Model
To promote brand recognition, it is important to provide each museum with a co-branded lockup or a solution around co-branding. The following rules are in place to help promote cohesion throughout the entire Institution.
This concept firmly establishes the Smithsonian as part of every museum and marries the two brands together in one lockup without any additional clutter.
The Hybrid Model
The Lockup
The Smithsonian logo will be locked up or “married” with each unit logo. The scale will be customized for each use in order to maintain hierarchy and visual balance.
Below is the ideal visual relationship based on the golden ratio. This calculation is based on the width of the unit logo. It’s important to note that this proportion is only a visual starting place.
The Lockup—Visual Relationship
Reversed Color Variation
The Smithsonian Sunburst logo will be locked up or “married” with each unit logo. The scale will be customized for each use in order to maintain hierarchy and visual balance.
Positive Color Variation
The Smithsonian Sunburst logo will be locked up or “married” with each unit logo. The scale will be customized for each use in order to maintain hierarchy and visual balance.
The Lockup—Brand Color Variation
The Smithsonian Sunburst logo will be locked up or “married” with each unit logo. The scale will be customized for each use in order to maintain hierarchy and visual balance.
Mockups
The examples below show how the hybrid model can be used.
The Hybrid Model
Initial View
The Smithsonian Sunburst logo can also be separated from a unit logo as long as it fits within specific parameters. In order to maintain a connection with the Smithsonian Sunburst and the unit logo, both have to be present in the initial view whether in a digital or print application.
Initial View Example
Mockups
The examples below show how the Initial View can be used.
