Visual Identity Program Home
Smithsonian Visual Identity Program
This section contains general information about the Smithsonian’s Visual Identity Program.
Download “Smithsonian Institution,” museum, research center and program logos in a variety of formats.
Use the Logo on...
Guidelines and templates for using the logo on stationery, business cards, reports, advertisements, Web sites and more are available here.
In this section, you will find information on typeface, colors, exclusion zone and other important specifications.
Download templates for business cards, letterhead, envelopes and more.
Contact the Office of Public Affairs for help using the logo or this Web site.
Sunburst NEVER stands alone
Sun is NEVER black
Exclusion Zone of space around the Logo
The Logo has “locked-in” specifications
Which logo do I use?