About VIP

This section contains general information about the Smithsonian’s Visual Identity Program.

Download Logos

Download “Smithsonian Institution,” museum, research center and program logos in a variety of formats.

Use the Logo on...

Guidelines and templates for using the logo on stationery, business cards, reports, advertisements, Web sites and more are available here.

Logo Specifications

In this section, you will find information on typeface, colors, exclusion zone and other important specifications.

Templates

Download templates for business cards, letterhead, envelopes and more.

Need Help?

Contact the Office of Public Affairs for help using the logo or this Web site.