Brand Extensions
To create a fun and engaging branding system, it is important to include visual elements. The following pages highlight key elements that support our logo identity. These are called brand extensions and should act as a visual guide to help start the creative process when working with the brand.
Sunburst Background Element
The sun can be used as a decorative element as long as it is accompanied by the Smithsonian logo. The colors stem from the primary and secondary palette. The sun should always be brighter than the background color.
Sunburst Usage Rules
Stay within the approved Smithsonian primary and secondary color palette.
The sun should always be brighter than the background color.
Brand Shapes
These abstract elements can be used to create cohesion and brand awareness in a composition. These visual elements fit within our brand and can be used in a wide variety of ways.
Brand Shape Rules
Use these brand elements sparingly.
Brand Extensions In Use
This example incorporates the Smithsonian logo identity along with complementing brand elements.
