There’s a lot of value gained when a museum creates its own brand. They appeal to nuanced audiences while acknowledging their place in the Smithsonian family. However, while there is value in these custom graphic identities, they don’t always work.
For that reason, the following lockups are available for every museum, research center, and educational unit associated within the Smithsonian. This allows every branch of the Smithsonian to have a logo available for use if needed. These logos are great for stationery, outreach materials, research papers, etc.
When the logo is reversed on a dark background, the sunburst expands to fill the sky to maintain visual balance. The space between the logomark and the letter “S” should never be altered.
Legacy Lockup Examples
Museum and research unit lockups are available for museum/units. To find a logo, please visit our brand assets page.