Two typefaces have been selected to support the Smithsonian brand: Minion Pro and Basier Circle. Each font has a personality of its own, yet they work well together and are used in a way that allows the identity system optimal flexibility in a variety of applications.
Minion Pro is inspired by classical, old-style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology, yielding unprecedented flexibility and typographic control, whether for lengthy text or display settings.
ISO-Adobe, Adobe CE (Central European), Greek, Cyrillic, additional extended Latin.
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Basier Circle is a neo-grotesque sans-serif typeface. The modern and neutral font family is ideally suitable for logotypes, branding, and editorial design, as well as web and screen design.