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visual styles

Typography

Two typefaces have been selected to support the Smithsonian brand: Minion Pro and Basier Circle. Each font has a personality of its own, yet they work well together and are used in a way that allows the identity system optimal flexibility in a variety of applications.

Primary Typeface

Minion Pro is inspired by classical, old-style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. Minion Pro combines the aesthetic and functional qualities that make text type highly readable with the versatility of OpenType digital technology, yielding unprecedented flexibility and typographic control, whether for lengthy text or display settings.

Minion Pro

Characters

ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđefghijklmnopqrsštuvwxyzž0123456789ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖØŒÙÚÛÜÝŸàáâãäåæçèéêëìíîïðñòóôõöøœùúûüýþÿАБВГҐДЂЕЁЄЖЗЅИІЇЙЈКЛЉМНЊОПРСТЋУЎФХЦЧЏШЩЪЫЬЭЮЯабвгґдђеёєжзѕиіїйјклљмнњопрстћуўфхцчџшщъыьэюяΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩαβγδεζηθικλμνξοπρστυφχψωάΆέΈέΉίϊΐΊόΌύΰϋΎΫΏĂÂÊÔƠƯăâêôơư‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*

ISO-Adobe, Adobe CE (Central European), Greek, Cyrillic, additional extended Latin.

Styles

Regular
Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic
Bold Cond
Bold Cond Italic

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Secondary Typeface

Basier Circle is a neo-grotesque sans-serif typeface. The modern and neutral font family is ideally suitable for logotypes, branding, and editorial design, as well as web and screen design.

Basier  Circle

Characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnñopqrstuvwxyz1234567890‘?’“!”(%)[#{@}ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖØŒÙÚÛÜÝŸàáâãäåæçèéêëìíîïðñòóôõöøœùúûüýþÿ/&\<-+÷×=>®©$€£¥¢™:;,.*•¶ß’”

Extended Latin-A

Styles

Regular
Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic

Use This Font

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